Appointment: Senda Bouchrara appointed General Manager of CARL, a Berger-Levrault Group brand

Software publisher CARL Berger-Levrault, which specializes in maintenance management for the industrial and service sectors, announces the arrival of Senda Bouchrara as General Manager in June 2023.
In line with Berger-Levrault’s corporate project BLueX, her strategic objectives will be to support the migration to SaaS in order to strengthen CARL Berger-Levrault’s European leadership by accelerating its international deployment.

“I’m delighted to join CARL Berger-Levrault and put my experience and energy to work for our clients. Together with our teams, I’ll be focusing on further improving the quality of our support, ensuring customer satisfaction, and working with you to build the CMMS of tomorrow to meet the challenges of future industry, smart cities and buildings,” said Senda Bouchrara.

With a degree in Computer Science from the Université de Technologie de Compiègne and a Master’s in Finance from IAE Paris, Senda Bouchrara was previously Deputy Managing Director of Visiativ, which operates in the digitalization of small and medium industrial businesses to meet the challenges of the industry of the future.She was previously a member of the Executive Committee of Cegid—a provider of cloud management solutions—as Executive Director of Performance and Transformation and then as Director of Services.Her experience in transformation projects linked to the subscription and SaaS technology market complements the expertise of CARL Berger-Levrault’s teams in supporting the Group’s growth.